Research shows that introverts tend to use social media differently than extroverts, favoring platforms that allow for observation and selective interaction rather than broad engagement (European Business Review, 2023). For example, introverts often choose platforms that support more passive forms of connection, such as Facebook, which offers opportunities to engage on their terms without requiring extensive self-disclosure (European Business Review, 2023). Additionally, studies on personality and internet usage reveal that traits associated with introversion, such as conscientiousness and openness, are linked to deliberate and selective engagement in digital spaces (Kim & Jeong, 2015). This allows introverts to focus their online activities on fulfilling professional needs, like staying informed and networking within specific niches, without overwhelming themselves.

The unique structure of social media platforms also plays a role in bridging the communication gap for introverts. According to Rayo (2021), introverts can find meaningful social interaction through structured environments like TikTok, where they can engage with content and connect with others in controlled, predictable ways. This form of engagement is especially beneficial for introverts with social anxiety, as it offers an alternative to face-to-face networking by facilitating genuine connections in a more comfortable, online setting.

For introverted leaders, managing their social media presence thoughtfully is crucial to avoid burnout. The Young Entrepreneurs Council (2024) suggests practical strategies, such as using scheduling tools and engaging selectively, which help introverts maintain a strong online presence without feeling drained. This approach enables them to highlight their skills and expertise in ways that align with their natural preferences. Additionally, structured digital communication methods—such as email newsletters and LinkedIn posts—help introverts control their message and timing, allowing them to contribute to conversations thoughtfully (Reid, 2023). By leveraging these tools, introverts can achieve visibility in their field, build credibility, and develop a professional network that respects their communication style.

New Media offers introverts the flexibility to engage on their terms, allowing for a professional online presence that reflects their personality. These digital platforms not only help them avoid the exhaustion that often accompanies traditional networking but also create a pathway for them to showcase their talents and advance their careers authentically.